To regulate the sale of goods and services outside of retail establishments otherwise known as "Direct Selling (Multi Level Marketing)" and to provide for protection of consumers who purchase goods and services from direct sellers, following guidelines are issued with the approval of the Competent Authority. These guidelines will come into force from the date of publication in official Gazette and will remain in force till an appropriate legislation is enacted for the said purpose

This proves that the Direct Selling Industry is flourishing and illustrates its potential with the continued rate of growth -- increasing at an impressive rate of 12.1% Y-o-Y. Another interesting trend that is noticeable is that the sector has been instrumental in employment generation for nearly 122 million Indians who lost their jobs this due to the pandemic. Initiatives like 'Vocal for Local' and 'Aatmanirbhar Bharat' encouraged Indians to explore the option of buying and selling locally made products via the direct selling route, which entails low investments and high returns. This not only boosted local manufacturing but also established a sense of ownership as well as determination amongst budding entrepreneurs to succeed. In India, the Direct Selling industry has provided additional income opportunities to its people and has significantly

Brush Up on the Realities of MLMs To stay safe from pyramid schemes and MLM scams, arm yourself with knowledge. Learn about the direct sales industry as a whole, research MLM companies carefully, and determine if you're a good match with your sponsor. The truth is, while you can get rich in MLM, statistics show that less than one out of 100 MLM representatives actually achieve MLM success or make any money.1 However, that's not necessarily the MLM business' fault. Most athletes never make it to the Olympics, but that's not sport's or the Olympics' fault. Any great feat requires knowledge and action. Find a Company With a Product You Love Too many people get caught up in the hype of potential big income from MLM, that they don't pay enough attention to what the company is asking you to sell. You can’t sell something or share your business if you don’t genuinely have pride in what you are representing. Do your MLM research and partner with a company that has a product you can get excited about. Don't forget to look into the company's compensation plan before you join and make sure it is favorable to you.2 Be Genuine and Ethical One reason that direct selling gets a bad rap is that many representatives use hype and sometimes deception to lure in new recruits.3 This leads many to believe that the MLM companies themselves encourage this behavior when in truth, they don't. Legitimate MLM companies want you to be honest in your dealings with customers and potential recruits. If you love your product, your enthusiasm is enough to promote it. Just make sure you're not over-the-top or making exaggerated or false claims.